Influencer Arabia Report 2024 stated an insight, “63% of influencers in MENA have posted more about causes they personally care about in the past year, with 35% saying they posted significantly more.”
Influencers are now more mindful of the content they are producing, the content impact, the brand that they are working with, the societal need & value of the product/service, etc.
Moreover, influencers choose the best influencer marketing agency to work with!
They are introspecting about the combined and comprehensive effect of their action.
For Instance, Ola Farahat, a Dubai-based influencer was pregnant in 2022. She spoke volumes about her journey in Vogue Arabia. She had one miscarriage earlier and after that, she went for IVF. Many of her women followers told her that she is “caring more about work than having kids”. It impacted her and changed the way she created content.
In addition, she also faced some backlash from the brands she was working with. It led to the cancellation of many projects and brands showed deferment to work with her. This step also impacted her and now she introspects before collaborating with a brand and thinks thoroughly.
Similarly, Amanda Rushforth is a sustainable fashion influencer based in Dubai. Recently, in an interview with Dubai One TV, she explicitly talked about the growing importance of integrating sustainable practices in marriage ceremonies too.
She cleared the fact that sustainability is not merely a concept but an integrative practice. The position and orientation that she has is also clearly evident in her social media posts and collaborations.
Now, it is aided responsibility of brands to understand that behind the influencer is a human capable of emotion and action.
It is just one part. The whole influencer marketing domain is slowly and steadily maturing. The mature phase will introduce various participation and bring manifold changes. For instance, the DEI (Diversity, Equity, and Inclusion) framework.
Now the majority of influencers integrate these principles in their posts, stories, and reels. They are very sensitive to topics that impact the greater good of the society.
Brands now have to be more attentive and sensitive to the tonality, the messaging framework, and campaign strategy. This aided responsibility can become complex and difficult to process.
Now, what major brands, who are triumphing through influencer marketing are doing?
They are actively collaborating with the best influencer marketing agency in the UAE. It is a strategic move. In the best-case scenario, the main reason behind any success is a specialist who understands all minor and major nuances. Similarly, influencer marketing agencies are those specialists, capable of maneuvering through a dense and confusing web of data, influencers, guidelines, and campaigns.
Let’s see what benefits can an influencer marketing agency in the UAE can provide.
Benefits of Working With Top Influencer Marketing Company in UAE
As influencer marketing takes a paradigm shift into a mature and sophisticated stage, partnering with the best influencer agency has several benefits:
- Experience Pivot
An influencer campaign is now more intricate than ever. The campaign’s objectives, creation, results, and almost everything is pre-defined on key performance indicators like engagement rate, customer acquisition cost (CAC), cost per mille (CPM), etc.
Campaign experts are well aware of how to strategize a post or campaign. They leverage their years of experience to create compelling narratives to provide data-driven results.
- The Established Net-Worth of Network
Each brand has a vision and objective, which is completely unique. Similarly, each influencer has a unique voice, a different storytelling style, and a persona. It is important that brands collaborate with influencers who believe in their vision and objective.
The right influencer-brand fit ensures high activation among consumers. If everything goes perfectly as defined, the customer onboarding becomes smoother, and a visible reduction in cost per mille.
- Data as Wheels of the Bandwagon
We are well aware of increasing social media presence, rise in a number of social platforms, rise in interactions of followers and influencers, and many other facets. At each juncture, there is data, continuously generating.
Having a hold and understanding of this data can paint a clearer picture of various questions like how to approach the market, how to complement the needs of the consumers, how to position the brand, etc.
- Compliance and Risk Management
As we stated earlier that influencer marketing is maturing and it has grabbed attention of think tanks, government, and united agencies. Now it is very important that each campaign thoroughly scrutinised before publishing. In addition, the influencers have become more sensitive.
Here, in this trickier ‘caught between the devil and deep blue sea’ situation, Brands should collaborate with best influencer marketing agency in the UAE, which can bnatigate from these issues and strengthens Brand’s spine.
- Creativity | Campaign | Development
These 3 factors are interwoven. An influencer marketing campaign is nothing with creativity. A campaign must be developed with influencer’s unique creativity and storytelling to make the campaign more robust.
The established principle is to make the campaign a subject of social chatter, social consciousness, and relatability.
- Long-Term Relationship Building
Brands who understand growth metrics give primary importance to retention and retention strategies. The customer lifetime value is of high importance than any other metrics. This is true not only for B2C but B2B as well.
Influencers keep the audience hooked, with either by emotion or logic, nevertheless undeniably attached to the brand. This LTV allows brands to focus on their acquisition, retention, and marketing.
Which Influencer Marketing Platform in UAE Should You Work With?
Grynow Media FZ LLC, is the best influencer marketing agency in Dubai, UAE. They have more than 8 years of experience in the influencer marketing domain. Other than that, the key metrics that give them the competitive edge are
- AI DAshboard
- 300 Million Influencers
- 3500 Personalised Influencer Campaigns
- Global Presence
- 1500+ Brands Trust Them
Grynow Media FZ LLC offers a comprehensive suite of services which is inclusive of everything from start to finish of an Influencer marketing campaign. Reach out and learn, what more can an influencer marketing platform can do for the brands?